Happy Trails delivers fresh takes on mixes and granola for hikers, climbers, outdoor enthusiasts, snackers, and trailblazers.
Have you ever listened to a song and immediately had a light bulb moment? I can’t remember when or where this song popped into my head, but after hearing the classic Roy Rogers and Dale Evans “Happy Trails” tune, this project came to life.
Description
Focused on making smile-worthy snacks, Happy Trails Trail Mix and Granola Company blazes its own trail with nutritious, delicious, and high-quality portable snack products.
More info
The company doesn’t take itself too seriously, but it is relentless in providing the best quality trail mixes and granola for its loyal trailblazers.
exploration
Description
Right from the start, I wanted the product and packaging to focus on the ingredients that would entice the snacker, athlete, hiker, or happy-go-lucky shopper passing by. Sprinkle in a little humor and you’ve got yourself a winning combination.
I designed these product images to be used as print or digital advertisements that would spread the good word about Happy Trails. Potential use could be web banners, billboards, magazines, and social media ads.
This was a fun project to test out my interest in packaging design, think of interesting flavor combos, and deliver a final solution that could live out in the market.
Until next time. Happy Trails, to you.
Details
Services
Branding, Design, Packaging, Advertisement, Art Direction
Client
Happy Trails – Trail Mix & Granola Co.
Date
November 2021
