Prancer Running Co is part of my Reindeer Games series of brands and businesses. These are all based off of the popular poem "A Visit from St. Nicholas" by Clement Clarke Moore.
I imagined what Santa’s famous reindeer do the rest of the year outside of guiding a sleigh and helping deliver toys all around the world.
Description
Prancer Running Co is a local endurance-sport boutique offering a wide selection of high-end technical running gear and apparel.
More info
Prancer Running Co offers superior shoe-fitting service and custom apparel for the avid runner. They host their popular “Jingle all the Way” 5K/10K annual race, making spirits bright during the holiday season.
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DESIGN PROCESS
My daughter absolutely loves “A Visit from St. Nicholas.” I lose track of how many times I read it to her every year or listen to the pre-recorded book my family got her as a gift. It is a blessing and a curse.
When I initially thought of the Reindeer Games series, I wanted to create brands and businesses that aligned with something similar to the names of each reindeer in the story (plus Rudolph of course).
A project limitation I created for myself was a simplified color palette of red, green, white, and black. I wanted each reindeer biz to have character and represent their respective industry, all while looking like they were related in some way.
Prancer was one of my favorites to work on, especially being a runner.
Details
Services
Branding, Design, Apparel
Client
Prancer Running Co
Date
December 2020
